India's Artisan Sector

India's artisanal heritage is both vast and ancient, spanning millennia of rich craftsmanship and cultural tradition. However, today, this invaluable legacy faces significant challenges. In many cases the younger generations within traditional handicraft communities are reluctant to continue their ancestral crafts due to inadequate earnings, lack of profitability, and insufficient support systems. As a result, these cherished handicrafts are at risk of fading away in various parts of India.

A Holistic Approach

Choosing sustainable handmade products is not just about aesthetics; it's about supporting a global movement towards environmental responsibility and ethical consumerism. What we feel is needed is a larger, holistic approach that addresses the systemic issues negatively affecting these communities. Please head to our 'What Drives Us?' section to read about how we plan to create a change in the future.